Manager, Social Activation & Partner Publishing, Brand adidas [South Korea]

 

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
The Manager Social Media drives engaging conversation and connection to adidas’ digital eco-system via owned, earned and paid social media. The Manager designs and leads integrated social strategy to excite & connect with our consumers through branded content around the key moments that matter to adidas, our partners and Gen Z.

KEY RESPONSIBILITIES:

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Lead the integrated social strategy with the brand comm. unit. Drive, oversee or connect to all global/APAC and local KC moments and activities.

• Work closely with Brand Marketing function (Brand Activation, SPoMa, CM) and CTC teams to deliver results-oriented strategies and programs that increase consumer and trade awareness of adidas brand messaging, campaigns, products, technologies, innovations and events.
• Provide relevant social media outlets and rollout for global / local with innovative cross-channel PR strategies, compelling story ideas, clear messaging and exciting tools (e.g. photography, press kits, releases, interviews and briefing documents).
• Steer and lead the development of communication and creative tools from concept to activation by closely working with internal / external stakeholders, ensuring that all projects are on time, with impact and within budget and on brief.
• Lead & support global/APAC campaigns and extending local market/Key City initiatives; ensuring social activation plan localization and implementation across all owned, earned and paid social landscape.
• Proactive member of the Brand Communication and wider Brand activation team, contributing to the alignment, integration and media relevancy of activations, products and concepts. Ensure, coordinate and contribute to the consistency of the overall adidas brand message.
• Brief the social agencies for localized content and ensure the maximum impact for all social rollout.
• Act as a thought-leader of social media agency to help provide guidance to the each team, working closely with cross-marketing teams to develop stand-out, seamlessly integrated communication and social concepts
• Work towards meeting KPIs and deadlines to meet campaign / business objectives and priorities with the respective stakeholder groups.
• Ability to translate consumer and internal needs and align internal stakeholders to drive relevant projects and workstreams.
• Optimize work and plans based on results and insights. Steer and track the implementation and results of social activations and tools, developing summary and conclusion reports. Collaborate with other internal teams’ functions to reflect social results / insights to ensure agility and that the result can meet the plans laid out.

KEY RELATIONSHIPS:

• APAC Brand Activation / Omni Channel marketing / Digital Analytics
• APAC Brand Partner & Activation
• KR Brand Communication / Key City Activation / Planning & Media Activation
• KR SPoMa / Culture Marketing
• KR eCom / WHS DPC
• KR Creative / Social Agencies (incl. Oliver)
• KR Membership
• External partners and key accounts

KNOWLEDGE, SKILLS AND ABILITIES:
Strong interpersonal/communication skills and high level of strategic thinking.

• Experience in marketing campaign development and execution.
• Ability to manage and / or collaborate with internal and external cross-functional groups: product, communications, social, digital and retail.
• Solid understanding of consumer messaging and brand reputation.
• Affinity with cross-channel PR & Social and a strong background in strategy, media relations, journalism / writing and digital PR / social media.
• Broad understanding of and passion for the sports and fashion/entertainment industry.
• Strong written and verbal, presentation and organizational skills

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
Degree in Marketing, Communications, PR, Social or a related field.

• 5+ years’ industry and / or relevant work experience.
• Fluent written and spoken English language skills.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:

Manager, Social Activation & Partner Publishing, Brand adidas

BRAND:

adidas

LOCATION:

Seoul

TEAM:

Marketing & Communications

STATE:

11

COUNTRY/REGION:

KR

CONTRACT TYPE:

Full time

NUMBER:

498594

DATE:

Jun 19, 2023

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